OMR Podcast - S04:E90 - Andreas W. Herb

Andreas W. Herb started out as a banking trainee running a nightclub on the side before building a multimillion-dollar beverage business with the MBG Group. From Paderborn, he has shaken up the market with brands like Salitos, Effect, and 9 Mile Vodka—and in the process, he has become a social media star himself. In the OMR Podcast, the CEO shares how he creates his content, why he doesn’t believe in the long-term success of creator brands in iced tea or energy drinks, and why the MBG Group is now even venturing into caviar.