OMR Podcast - S04:E39 - Eduard Dörrenberg, Alpecin

With products like Alpecin and Plantur 39, the Dr. Wolff Group has seen significant revenue growth in recent years, now generating nearly €400 million. In the OMR Podcast, company CEO Eduard Dörrenberg explains the connection between the caffeine shampoo Alpecin and the beverage Red Bull, why even an Amazon private label caffeine shampoo doesn't keep him up at night, and why Germany urgently needs an update.