In the late 1990s, Verona Pooth became a German advertising icon with commercials for brands like Iglo, Schwartau, and the directory assistance number 11880. In the OMR Podcast, she shares how the legendary catchphrase "Da werden Sie geholfen" ("There you will be helped") came about, how she achieved a Gold Record despite having no singing talent, and why working as a model at a young age taught her to quickly develop people skills.
Marc Gebauer developed an early interest in luxury watches—from Rolex to Patek Philippe. He has since turned his passion into a successful business, with clients including actors Elyas M'Barek and Moritz Bleibtreu. However, trading watches is meant to be just one of several revenue streams. Together with his mother, the Rhinelander is now planning the next step.
MontanaBlack is Germany's most successful Twitch streamer—and also one of the most controversial. However, his fans love the 34-year-old for his unfiltered style. MontanaBlack started with video games, which he commentated live. He now also runs a clothing label, and his biography became a bestseller. In the OMR podcast, "Monte" shares why he has not appeared on television so far, why he is now launching his own air fresheners, and where the name MontanaBlack actually comes from.
In the late 1990s, Verona Pooth became a German advertising icon with commercials for brands like Iglo, Schwartau, and the directory assistance number 11880. In the OMR Podcast, she shares how the legendary catchphrase "Da werden Sie geholfen" ("There you will be helped") came about, how she achieved a Gold Record despite having no singing talent, and why working as a model at a young age taught her to quickly develop people skills.
Episode 46 - Anna Engelschall, Fitness-Influencerin
49 Min 39 Sec.
Anna Engelschall has built up a career as a fitness influencer in just three years. Around six million people follow the Instagram and YouTube channels of “Growingannanas”. In the OMR podcast, she told Philipp Westermeyer what triggered her success and how she wants to develop her brand further.
Alica Schmidt has long held the title of Germany's most widely followed athlete. The 25-year-old track and field star has nearly five million followers on Instagram alone. This year, she aims to achieve success in her signature event, the 400-meter race. Her ultimate dream is to compete in the Olympic Games in Paris. Financially, she would likely be independent even without athletic triumphs – she has been sponsored by the German fashion brand Hugo Boss since 2021.
Bullied in school, she now has nearly four million Instagram followers and several number-one albums: Katja Krasavice has seen a meteoric rise over the past decade. In the OMR Podcast, she discusses her beginnings as a YouTuber, her conflict with Dieter Bohlen on the jury of "Deutschland sucht den Superstar," and her million-dollar business on OnlyFans.
Episode 36 - Tim Schäcker, Luis Freitag, Elevatorboys
59 Min 37 Sec.
It all started in 2021 with an elevator and a spontaneous idea for a video. Today, the Elevator Boys have 2.4 million followers on TikTok, collaborate with globally recognized brands, and attend major events like Milan Fashion Week. In the OMR Podcast, Tim Schaecker and Luis Freitag discuss how their group came together, their meeting with Brad Pitt, the founding of a new social network, and their goal to break through as a boy band with their own music.
Ben Bernschneider is nearly 47 years old when his career as an influencer begins. This was not planned; it is the result of a life crisis. Ben Bernschneider is financially broke and emotionally in a rut—but he has retained his passion for aesthetics. He films his first reel for Instagram. And what happens next is something he probably never thought possible.
Lili Radu founded her first bag label right after finishing her studies—and even managed to impress the global giant Apple. Now, with Vee Collective, she has even bigger ambitions. Her "Everyday Bag" is aimed at becoming the new Longchamp Pliage, the best-selling bag in the world. To achieve this, Lili Radu is focusing on collaborations with Gwyneth Paltrow, tapping into the growing U.S. market.
Episode 86 - Mai Thi Nguyen-Kim, Wissenschaftsjournalistin
94 Min 54 Sec.
The plan seemed clear: After studying chemistry, Mai Thi Nguyen-Kim was convinced her career path would lead to BASF, where her father also worked. But then everything turned out differently. In the OMR Podcast, she shares how a series of fortunate coincidences made her Germany's most famous science journalist, her thoughts on Elon Musk, the role money plays in her life, and why we should all be in love with the periodic table.
